Influencer Marketing: One of the Most Important Components of ICO Marketing


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Because ICO’s are undertaken with the aim of raising funds for a business or startup, completing a successful ICO requires much more than just having a great project idea and beautiful website. However, since so many companies have recently launched their ICOs, and more than half of all of last year’s ICOs ended in failure,  it has become difficult to grab the attention of potential investors,. Therefore, for a project to truly stand out from the pack, another method is needed. Community influencers, with their expertise, experience, and their valued opinions, can make or break a project. Finding the right influencer to recommend your project can grow your audience and potential investors.

An influencer’s value in the blockchain industry is determined by a couple conditions::

  1. They must be a technology professional specialized in cryptography, cryptocurrencies, or decentralization. You do not need an expert in the field of fiat currencies or macroeconomics.
  2. They must be interested in the product itself and wanted to make it better. They must also be selective about which products they advise.
  3. They must be known in the community. An adviser can be an excellent specialist, but without an audience to influence, they won’t be good additions to your project.
  4. They must have applicable experience to aid your project.
  5. Turn down all proposals of promotion for cash instead of project tokens. You are looking for partners who will be interested in your project’s growth and prosperity, not scammers.

Luckchemy’s recent, high-profile partnerships make it a perfect example proper influencer marketing. Luckchemy is a blockchain startup that aims to revolutionize iGaming. Founded in September, 2017, by a team of experienced developers in the iGaming industry, Luckchemy provides blockchain-based games with fully verifiable results. It’s killer feature is a scalable and provably fair online gaming platform driven by a unique combination of blockchain technology and off-chain cryptography. Experts believe in Luckchemy’s global iGaming platform and advances, and that has drawn experienced influencers to its side.

Brad Yasar, co-founder of the Blockchain Investors Consortium and KrowdMentor, will help Luckchemy with managing and building relationships with investors, executing marketing and PR, community management and communication strategy, ICO Management and strategy, and financial analysis. Over the past 20 years, Brad has started and bootstrapped several companies from inception to maturity, and as the co-founder for the Blockchain Investors Consortium, he has participated in dozens of successful crowd sales, which have raised over $500 million from tens of thousands of investors. Currently, Brad is co-founder and Managing Partner of KrowdMentor, a strategic crowdfunding advisory firm focusing on ICOs, cryptocurrencies, blockchain, and token powered organizations. He is also a director at Yasar Corporation where he has mentored, advised, and invested in more than 50 companies.

Sameer Gupta is a serial entrepreneur and technologist. Sameer specializes in bringing innovative consumer-facing products to market. His recent ventures have focused on gambling and skill-based gaming. He is a founder of the Weiss Tech House, graduate of the YetiZen Gaming Accelerator, and member of the LA Cleantech Incubator. Sameer will help Luckchemy with market strategy, connections and partnerships with lotteries, and fundraising.

Ofir Ventura has been practicing law for over 14 years. In the past two years, he has expanded his work with blockchain technology to collaborate with a peer to peer cryptocurrency exchange and a unique one of a kind proprietary e-wallet company. Furthermore, he has built up a number of successful companies from the ground up in the eSports and Gambling industries. Ofir will provide Luckchemy with games development and legal consulting. He also helps Luckchemy build connections with other lotteries.

Brian Saslavchik is a passionate and proven expert in the gaming industry. He is a member of the Poker Tournament Directors Association and has been a semi-professional poker player for over a decade, with more than one million hands played live and online. Additionally,  he was the General Coordinator for CardPlayer Latin America for 7 years. Brian has worked for and advised numerous top iGaming companies in the world. Brian helps Luckchemy attract more investment and find partners in the poker industry.

There is a lot of money to be made out there on a lot of promising projects, but sorting through the ICOs can seem daunting, confusing, and like an accident waiting to happen. When in doubt, remember to ask yourself these key questions about the ICO you have considered investing in and use Luckchemy as an example of what to look for. And for those interested, Luckchemy’s ICO is currently underway. Visit Luckchemy today to find out how to receive tokens at a 40% discount.

Source: https://www.ccn.com/influencer-marketing-one-of-the-most-important-components-of-ico-marketing/

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